Refactor profile

Author: wooorm

profile/readme.md

@@ -1,57 +1,62 @@
-# [![retext][logo]][org]
+# [![retext][githubusercontent-logo]][github-retext]
 
-[**retext**][monorepo] is a free and open source tool that transforms natural
-language with plugins.
+**[retext][github-retext]** is a free and open source tool that transforms
+natural language with plugins.
 Plugins can inspect and change prose.
 
-* we use [nlcst][] as the syntax tree
-* to find plugins, see [`awesome-retext`][awesome], the
-  [list of plugins][plugins], and the [`retext-plugin` topic][topic]
+* we use [nlcst][github-nlcst] as the syntax tree
+* to find plugins, see [`retextjs/awesome-retext`][github-retext-awesome],
+  the [list of plugins][github-retext-plugins],
+  and the [`retext-plugin` topic][github-topics-retext-plugin]
 
 #### unified
 
-retext is part of the unified collective, which brings together organisations
-that work with content as structured data.
+**retext** is part of the unified collective,
+which brings together organisations that work with content as structured data.
 
-* for more about us, see [`unifiedjs.com`][site]
-* for how the collective is governed, see [`unifiedjs/collective`][collective]
-* for updates, see [@unifiedjs][twitter] on Twitter
+* for more about us,
+  see [`unifiedjs.com`][unifiedjs]
+* for how the collective is governed,
+  see [`unifiedjs/collective`][github-unified-collective]
 
 #### Get involved
 
-> 👉 **Note**: By interacting with this organization or community you agree to
-> abide by our [code of conduct][coc].
+This community has a [code of conduct][github-health-code-of-conduct].
+You must follow it when interacting with the community.
 
-* for questions, see [support][]
-* to help, see [contribute][]
-* to sponsor, see [OpenCollective][oc] or [GitHub sponsors][ghs]
+* for questions,
+  see [`support.md`][github-health-support]
+* to help,
+  see [`contributing.md`][github-health-contributing]
+* to sponsor,
+  see [GitHub sponsors][github-sponsors],
+  [`thanks.dev`][thanks],
+  or [OpenCollective][]
 
-[logo]: https://raw.githubusercontent.com/retextjs/retext/3420f05/logo.svg?sanitize=true
+[github-health-code-of-conduct]: https://github.com/retextjs/.github/blob/main/code-of-conduct.md
 
-[org]: https://github.com/retextjs
+[github-health-contributing]: https://github.com/retextjs/.github/blob/main/contributing.md
 
-[monorepo]: https://github.com/retextjs/retext
+[github-health-support]: https://github.com/retextjs/.github/blob/main/support.md
 
-[nlcst]: https://github.com/syntax-tree/nlcst
+[github-nlcst]: https://github.com/syntax-tree/nlcst
 
-[awesome]: https://github.com/retextjs/awesome
+[github-retext-awesome]: https://github.com/retextjs/awesome-retext
 
-[plugins]: https://github.com/retextjs/retext/blob/main/doc/plugins.md#list-of-plugins
+[github-retext-plugins]: https://github.com/retextjs/retext/blob/main/doc/plugins.md#list-of-plugins
 
-[topic]: https://github.com/topics/retext-plugin
+[github-retext]: https://github.com/retextjs/retext
 
-[site]: https://unifiedjs.com
+[github-topics-retext-plugin]: https://github.com/topics/retext-plugin
 
-[twitter]: https://twitter.com/unifiedjs
+[github-unified-collective]: https://github.com/unifiedjs/collective
 
-[collective]: https://github.com/unifiedjs/collective
+[opencollective]: https://opencollective.com/unified
 
-[coc]: https://github.com/retextjs/.github/blob/main/code-of-conduct.md
+[thanks]: https://thanks.dev
 
-[support]: https://github.com/retextjs/.github/blob/main/support.md
+[github-sponsors]: https://github.com/sponsors/unifiedjs
 
-[contribute]: https://github.com/retextjs/.github/blob/main/contributing.md
+[githubusercontent-logo]: https://raw.githubusercontent.com/retextjs/retext/3420f05/logo.svg?sanitize=true
 
-[oc]: https://opencollective.com/unified
-
-[ghs]: https://github.com/sponsors/unifiedjs
+[unifiedjs]: https://unifiedjs.com